|
週次 |
日期 |
單元主題 |
|
Week 1 |
9/15 |
Introduction: What's Marketing? |
|
Week 2 |
9/22 |
Elements of Marketing |
|
Week 3 |
9/29 |
Customer Orientation & Marketing Environment |
|
Week 4 |
10/06 |
Consumer Behavior & Customer Lifetime Value |
|
Week 5 |
10/13 |
Marketing Research |
|
Week 6 |
10/20 |
Branding and Consumer Insights |
|
Week 7 |
10/27 |
The Battle Field |
|
Week 8 |
11/03 |
Launching New Product |
|
Week 9 |
11/10 |
Product Management |
|
Week 10 |
11/17 |
Evolution of a Brand |
|
Week 11 |
11/24 |
Price Management |
|
Week 12 |
12/01 |
Channel Management |
|
Week 13 |
12/08 |
Integrated Marketing Communications |
|
Week 14 |
12/15 |
Marketing Metrics |
|
Week 15 |
12/22 |
Marketers in the Digital Era |
|
Week 16 |
12/29 |
Summing Up |
|
Week 17 |
1/05 |
Term Project Presentation |
|
Week 18 |
1/12 |
Final Exam |